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Brand Managers' Perception of Their Market Environment & Implications for Strategic Branding Issues & Strategies

Empirical Evidence from UK Brand Managers. Working Paper S. 2003-19

By (author) Oktemcil Mehmet
Format: Paperback
Publisher: University of Birmingham, Edgbaston, United Kingdom
Published: 1st Feb 2004
Dimensions: w 4mm h 29mm
ISBN-10: 0704424444
ISBN-13: 9780704424449
Barcode No: 9780704424449

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