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Branding in Insurance and Banking

Format: Spiral bound
Publisher: Informa Professional, Essex, United Kingdom
Imprint: Informa Business Publishing
Published: 13th Jul 2000
Dimensions: h 300mm
ISBN-10: 190258158X
ISBN-13: 9781902581583
Barcode No: 9781902581583
Synopsis
This report looks at the trends in branding as the financial services industry becomes increasingly competitive. Based on a questionnaire about the evolution of branding in financial services, this report examines the responses of 35 companies covering international banks, small building societies, non-life and life insurers and mutual and well-renowned fund managers, to assess the role of branding in the services industry.

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