🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£33.68
RRP: £44.99
Save £11.31 (25%)
Printed on Demand
Dispatched within 14-21 working days.

Brands and Gaming

The Computer Gaming Phenomenon and its Impact on Brands and Businesses

Format: Hardback
Publisher: Palgrave USA, Gordonsville, United States
Imprint: Palgrave Macmillan
Published: 14th Nov 2005
Dimensions: w 156mm h 234mm d 11mm
Weight: 432g
ISBN-10: 1403998973
ISBN-13: 9781403998972
Barcode No: 9781403998972
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

New & Used

Seller Information Condition Price
-New£33.68
+ FREE UK P & P

What Reviewers Are Saying

Submit your review
Newspapers & Magazines
'This very accessible and enjoyable book leaves the reader in no doubt; computer gaming is a major new medium which marketers ignore at their peril... the authors provide guidelines on how brand owners and marketers might leverage the growth in computer gaming, and they also provide a useful framework for introducing the medium into the decision making process.' - Linda Caller, Managing Director, Thought Agents Ltd