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Break the Rules in Selling

By (author) Michael Beer
Format: Paperback
Publisher: Management Books 2000 Ltd, Cirencester, United Kingdom
Imprint: Mercury Business Books
Published: 30th Apr 1991
Dimensions: w 135mm h 216mm d 10mm
Weight: 213g
ISBN-10: 1852520787
ISBN-13: 9781852520786
Barcode No: 9781852520786
For many years the author preached what he referred to as the "eternal verities" of the selling process. In this new work he argues that many of the accepted rules must be broken in the interests of increasing sales. The book is aimed at the experienced salesperson, and is designed to advance his or her skills beyond the basics and into the sphere of creative selling.

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