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Bridging the Business-Project Divide
Techniques for Reconciling Business-as-Usual and Project Cultures
Genres:
Management & management techniques,
Project management,
Quality Assurance (QA) & Total Quality Management (TQM),
Business strategy,
Personnel & human resources management,
Research & development management,
Sales & marketing,
Organizational theory & behaviour,
Public ownership / nationalization,
Business & management,
Economics,
Production & quality control management
Synopsis
In organizations these days, there are two cultures, two sets of expectations, two languages; that of the business-as-usual organization and separately that of projects. These cultures need to work together effectively. Unfortunately, the natural side-effect of two such different perspectives is misunderstanding, mutual incomprehension, and despite good intentions on both sides, failure to deliver desired benefits. In Bridging the Business-Project Divide John Brinkworth tackles these issues by examining: A*
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What Reviewers Are Saying
"The language of the book is very accessible. There are clear chapter headings and the ability to dip into pages as the reader prefers is supported both by the style of writing and structure of the book, He [the author] ably explains the value in communication, seeking understanding and genuinely listening to the perspectives of other colleagues' Therefore, this book is of value to both experienced and new project managers"
- Sheilina Somani, Project Magazine
"This book covers the territory very thoroughly, throughout a project's life span and beyond, with the objective of uncovering the inter-cultural challenges, and then offering ways in which to overcome them. While the book will be of especial interest to those involved with in-house projects such as IT and similar, it also covers many aspects that are generally applicable to projects undertaken under contract, such as in the construction industry."
- Max Wideman