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Bringing New Products to Market

The Art and Science of Creating Winners

By (author) John A. Hall
Genres: Market research
Format: Hardback
Publisher: Amacom, New York, United States
Published: 30th Jun 1991
Dimensions: w 152mm h 228mm d 30mm
Weight: 535g
ISBN-10: 0814450172
ISBN-13: 9780814450178
Barcode No: 9780814450178
Synopsis
Tells the stories of thirty-six successful and unsuccessful new product introductions, and offers advice on market research.

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