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Business Innovation in Ireland

Lessons for Managers. Irish management briefings

Format: Paperback
Publisher: Oak Tree Press, Cork, Ireland
Published: 31st May 1998
Dimensions: h 230mm
ISBN-10: 1860760996
ISBN-13: 9781860760990
Barcode No: 9781860760990
This briefing shows Irish managers how they can incorporate successful innovation into their overall business strategy. Using a series of case studies from Irish firms, the authors lead managers through the innovation process - whether it is product, process or organisational innovation. They then illustrate the impact innovation can have on the bottom line and provide a practical framework for implementing a workplace innovation strategy.

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