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Business of Publishing

How to Survive and Prosper in the Publishing and Bookselling Industry

Format: Hardback
Publisher: Harvard Business School Publishing, Boston, United States
Imprint: Harvard Business School Press
Published: 1st Oct 1996
Dimensions: w 155mm h 235mm
ISBN-10: 0875845568
ISBN-13: 9780875845562
Barcode No: 9780875845562
Synopsis
This work presents a blend of anecdotal publishing history, description, analysis of current practice, and suggestions for the improvement of sales force management, distribution, production decisions and investment. It includes a chapter on the role of modern media and the electronic book.

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