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Business Research Methods

Format: Paperback
Publisher: Oak Tree Press, Cork, Ireland
Published: 28th Feb 1997
Dimensions: w 157mm h 234mm
Weight: 499g
ISBN-10: 1860760007
ISBN-13: 9781860760006
Barcode No: 9781860760006
Designed for students undertaking project and thesis work at graduate level, this text should guide those faced with projects and dissertations through the maze of research methods. The book's approach stresses methodological thinking as a pre-requisite for understanding the whole nature of the research process, and shows how this, combined with technical knowledge, will enable students to select effective research approaches and strategies. The text includes a comprehensive listing and discussion on the available secondary sources of Irish data suitable for marketing, finance and human resource research projects.

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