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Business Strategy and Informations Systems

By (author) Jack D. Callon
Format: Paperback
Publisher: McGraw-Hill Education - Europe, London, United Kingdom
Imprint: McGraw-Hill Education (ISE Editions)
Published: 1st May 1996
Weight: 450g
ISBN-10: 0070112517
ISBN-13: 9780070112513
Barcode No: 9780070112513
This MBA-level text is project-based with a global emphasis. It focuses upon using information technology in order to gain competitive advantage. Students analyze real companies and original and published case studies to develop competitive strategies.

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