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Business Strategy and Retailing

By (author) Gerry Johnson
Format: Hardback
Publisher: John Wiley and Sons Ltd, Chichester, United Kingdom
Imprint: John Wiley & Sons Ltd
Published: 15th Apr 1987
Dimensions: w 160mm h 240mm d 23mm
Weight: 540g
ISBN-10: 0471913375
ISBN-13: 9780471913375
Barcode No: 9780471913375
Synopsis
A unique volume which sets out to document the dramatic change in the retail sector in the 1980's by bringing together a collection of specially commissioned papers concerned with retailing. By looking at the major issues in retailing such as how retailers are coping with economic and social change, how strategy is determined and implemented, and the impact of public policy, this book aims to show through a variety of themes what lies behind the successes and failures of retailing.

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