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Case Studies in Tourism Marketing

By (author) R Harris
Format: Paperback
Publisher: Hospitality Press, Elsternwick, Australia
Published: 15th Sep 2004
ISBN-10: 1862505020
ISBN-13: 9781862505025
Barcode No: 9781862505025
Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Each case study concludes with questions that focus the students attention on the key marketing apspects with in the case.

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