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Cases in Bank Strategic Management and Marketing

By (author) Derek F. Channon
Format: Hardback
Publisher: John Wiley and Sons Ltd, Chichester, United Kingdom
Imprint: John Wiley & Sons Ltd
Published: 18th Jun 1986
Dimensions: w 150mm h 230mm
Weight: 704g
ISBN-10: 0471908843
ISBN-13: 9780471908845
Barcode No: 9780471908845
This collection of case studies is designed to accompany the textbook, Bank Strategic Management and Marketing. The material, previously unpublished in any form elsewhere, results from several years of case research at the International Banking Centre at Manchester Business School.

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