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Catalog Copy That Sizzles

All the Hints, Tips and Tricks of the Trade You'll Ever Need to Write Copy That Sells

Format: Hardback
Publisher: McGraw-Hill Education - Europe, London, United States
Imprint: McGraw-Hill Contemporary
Published: 1st Jan 2000
Dimensions: w 190mm h 241mm d 25mm
Weight: 790g
ISBN-10: 0844224472
ISBN-13: 9780844224473
Barcode No: 9780844224473
Synopsis
Herschell Gordon Lewis is known for his copywriting prowess and this book is a guide to writing catalogue copy.

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