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CBI Guide to Corporate Sponsorship of Good Causes


Format: Book
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 1st Oct 2000
Dimensions: w 210mm h 298mm
Weight: 296g
ISBN-10: 0749431598
ISBN-13: 9780749431594
Barcode No: 9780749431594
A survey of major companies has been conducted to research current trends in corporate sponsorship. This text aims to establish best practice, what the benefits and dangers are, and how the process should be managed and evaluated. It also explores the charities themselves as businesses.

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