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Changing Strategic Direction

Practical Insights into Opportunity Driven Business Development

By (author) Peter Skat-Rordam
Format: Hardback
Publisher: Copenhagen Business School Press, Frederksberg, Denmark
Published: 1st May 1999
Dimensions: w 160mm h 235mm d 15mm
Weight: 392g
ISBN-10: 8763000792
ISBN-13: 9788763000796
Barcode No: 9788763000796
Synopsis
The book presents five exciting cases of companies that have all made remarkable changes in strategic direction and have achieved exceptional results.

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"...a well written and easy to comprehend introduction to contemporary strategic thinking ... leaves the reader with the necessary toolbox for applying a new approach to the way the company develops business opportunities and establishes strategic direction." Christian Iversen, Office of the Chief Executive, LEGO A/S "...a lot of practical hints on how you spot and pursue opportunities. This book features truly applicable ideas that you are stimulated to consider." Klaus Friis-Hansen, President, Danisco Pack Denmark A/S "...a useful and relevant treatise irrespective of the new millennium...should help business readers make more sense of their experiences and, I hope, bring more focus to their strategic thinking and action." Ken Russel, Director of MBA Programmes, Bristol Business School in Technology Analysis & Strategic Management