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Changing Strategic Direction
Practical Insights into Opportunity Driven Business Development
The book presents five exciting cases of companies that have all made remarkable changes in strategic direction and have achieved exceptional results.
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What Reviewers Are Saying
"...a well written and easy to comprehend introduction to contemporary strategic thinking ... leaves the reader with the necessary toolbox for applying a new approach to the way the company develops business opportunities and establishes strategic direction." Christian Iversen, Office of the Chief Executive, LEGO A/S "...a lot of practical hints on how you spot and pursue opportunities. This book features truly applicable ideas that you are stimulated to consider." Klaus Friis-Hansen, President, Danisco Pack Denmark A/S "...a useful and relevant treatise irrespective of the new millennium...should help business readers make more sense of their experiences and, I hope, bring more focus to their strategic thinking and action." Ken Russel, Director of MBA Programmes, Bristol Business School in Technology Analysis & Strategic Management