The meaning of this wonderfully evocative and rich word, that has no exact translation in English, is elusive. More easily demonstrated than defined, chutzpah envisions possibilities that no one else yet believes are viable, a willingness to demand what is due, to defy tradition, to challenge authority, and to raise eyebrows. All the inspiring stories in this book feature people who went the extra mile: people who employed, harnessed, leveraged, embraced, utilised, exploited, adopted and displayed their chutzpah. You can do the same! The heroes and heroines of these chutzpah stories all believed in the art of the impossible. They all chose unconventional routes to achieve their goals. Some of the chutzpah case studies in this book feature household-names like movie-maker Steven Spielberg, cartoon creator Walt Disney, rent-a-car maverick Warren Avis, and bagless vacuum cleaner inventor James Dyson. Others include Michael O'Leary, boss of Ryanair; serial entrepreneur Liavan Mallinn; internet start-up Grainne Harte - and even Yanky Fachler himself!