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CIM Advanced Certificate (Stage 2) Paper 6 Marketing Planning

Study Text

By (author) BPP
Format: Paperback
Publisher: BPP Professional Education, London, United Kingdom
Imprint: BPP Publishing Ltd
Published: 31st May 2003
Dimensions: w 206mm h 292mm d 21mm
ISBN-10: 0751710962
ISBN-13: 9780751710960
Barcode No: 9780751710960
Synopsis
BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.

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