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Cim Certificate - Paper 1: Marketing Environment

Exam Dates - 12-01, 06-02. Study Text (2001). CIM Study Text S.: Certificate paper 1

By (author) BPP
Format: Paperback
Publisher: BPP Professional Education, London, United Kingdom
Imprint: BPP Publishing Ltd
Published: 31st Jul 2001
ISBN-10: 0751741124
ISBN-13: 9780751741124
Barcode No: 9780751741124
This study text is applicable for the December 2001 and June 2002 examinations. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples. BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM.

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