This study text is applicable for the December 2001 and June 2002 examinations. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples. BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Increasing numbers of students are taking the continuous assessment route. This edition will be updated for this development with extra material focused on this means of assessment.