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CIM Certificate (Stage 1) Paper 4 Marketing in Practice

Study Text

By (author) BPP
Format: Paperback
Publisher: BPP Professional Education, London, United Kingdom
Imprint: BPP Publishing Ltd
Published: 30th Jun 2003
Dimensions: w 206mm h 292mm d 25mm
ISBN-10: 0751712191
ISBN-13: 9780751712193
Barcode No: 9780751712193
Synopsis
BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples. Increasing numbers of students are taking the continuous assessment route. This edition will be updated for this development with extra material focused on this means of assessment.

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