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CIM Diploma Paper 11 Strategic Marketing Management

Planning and Control - Study Text. CIM Study Text S.: Diploma paper 11

Format: Paperback
Publisher: BPP Professional Education, London, United Kingdom
Imprint: BPP Publishing Ltd
Published: 31st Aug 2002
Dimensions: w 206mm h 292mm
ISBN-10: 0751711128
ISBN-13: 9780751711127
Barcode No: 9780751711127
Features include the CIM syllabus, scene-setting chapter introductions, Key Concepts, Action Programmes and real-life examples. BP liaises closely with examiners to ensure complete syllabus coverage.

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