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Cim Diploma - Paper 11: Strategic Marketing Management - Planning and Control

Exam Dates - 12-01, 06-02. Practice and Revision Kit (2001)

By (author) BPP
Format: Paperback
Publisher: BPP Professional Education, London, United Kingdom
Imprint: BPP Publishing Ltd
Published: 1st Sep 2001
ISBN-10: 0751749001
ISBN-13: 9780751749007
Barcode No: 9780751749007
This practice and revision kit focuses on strategic marketing management. It is part of a range of CIM study texts and practice and revision kits. Packed with exam-standard questions and model answers, these kits help to develop effective exam technique.

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