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Cim Diploma: Strategic Marketing Management - Analysis and Decision

Tutorial Text

By (author) BPP
Format: Paperback
Publisher: BPP Professional Education, London, United Kingdom
Imprint: BPP Publishing Ltd
Published: 30th Oct 1997
ISBN-10: 0751740632
ISBN-13: 9780751740639
Barcode No: 9780751740639
This tutorial text focuses on analysis and decision in strategic marketing management. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners. The 1997 study texts continue to place a major emphasis upon providing case examples to illustrate points.

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