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Cim Paper 11 - Diploma: Strategic Marketing Management (Planning and Control)

Exam Dates - 12-00, 06-01. Revision and Practice Kit (2000)

By (author) BPP
Format: Paperback
Publisher: BPP Professional Education, London, United Kingdom
Imprint: BPP Publishing Ltd
Published: 29th Sep 2000
ISBN-10: 075174915X
ISBN-13: 9780751749151
Barcode No: 9780751749151
This revision and practice kit focuses on planning and control in strategic marketing management. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.

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