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Cim Paper 9 - Diploma: Integrated Marketing Communications

Exam Dates - 12-00, 06-01. Practice and Revision Kit (2000)

By (author) BPP
Format: Paperback
Publisher: BPP Professional Education, London, United Kingdom
Imprint: BPP Publishing Ltd
Published: 29th Sep 2000
ISBN-10: 0751749133
ISBN-13: 9780751749137
Barcode No: 9780751749137
This practice and revision kit focuses on communications strategy for marketing. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.

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