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CIM Study Text

Market Research and Consumer Behaviour Paper 5, Advanced Certificate. CIM Study Text S.: Advanced Certificate paper 5

By (author) The CIM
Format: Paperback
Publisher: BPP Professional Education, London, United Kingdom
Imprint: BPP Publishing Ltd
Published: 30th Apr 1999
Dimensions: h 290mm
ISBN-10: 0751740845
ISBN-13: 9780751740844
Barcode No: 9780751740844
This study text focuses on promotional practice. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.

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