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Clashing Views on Controversial Issues in Marketing

Taking Sides

Format: Paperback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Sep 2000
Dimensions: w 152mm h 230mm d 20mm
Weight: 522g
ISBN-10: 0072384492
ISBN-13: 9780072384499
Barcode No: 9780072384499
Synopsis
This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today.

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