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Comparative Analyses of the Perceived Brand Environments & Implications on Strategic Issues & Choice

Empirical & Comparative Evidence from Turkish & UK Brand Managers. Working Paper S. 2003-23

By (author) Okdemgil Mehmet
Format: Paperback
Publisher: University of Birmingham, Edgbaston, United Kingdom
Published: 1st Feb 2004
Dimensions: w 4mm h 29mm
ISBN-10: 0704424487
ISBN-13: 9780704424487
Barcode No: 9780704424487

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