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Competitive and Corporate Strategy

Format: Paperback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: Irwin Professional Publishing
Published: 1st Sep 1996
Dimensions: w 173mm h 246mm
Weight: 609g
ISBN-10: 0256214239
ISBN-13: 9780256214239
Barcode No: 9780256214239
Synopsis
Aimed at both students of management and practising managers, this work focuses firstly on business level competitive strategy and then uses the ideas and insights gained at business level to explore corporate level strategy.

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