Your price
Out of Stock

Competitor Intelligence

How to Get it, How to Use it

By (author) Leonard M. Fuld
Format: Hardback
Publisher: John Wiley and Sons Ltd, New York, United States
Imprint: John Wiley & Sons Inc
Published: 12th Jun 1985
Dimensions: w 150mm h 230mm d 40mm
Weight: 907g
ISBN-10: 0471809675
ISBN-13: 9780471809678
Barcode No: 9780471809678
This book brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top US corporations, the book reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks and more, in an honest, ethical way.

New & Used

Seller Information Condition Price
Out of Stock

What Reviewers Are Saying

Be the first to review this item. Submit your review now