Connecting with Customers dispels the common misconception that brands are at the center of a consumer's universe. This ground-breaking book combines business strategy with technological insights and cultural understanding to explore how the world of business is changing, and how businesses can ultimately reconnect with consumers while achieving business goals. Hallam analyses the behavior and psychology of networks in-depth to reveal how businesses can understand what people want and how to communicate it to them effectively. This accessible and engaging book features interviews, case studies and practical guides for businesses, and defines some core principles for connecting with customers that current and future businesses can build upon.