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Consultant's Edge

Using the Computer as a Marketing Tool

By (author) Herman R. Holtz
Format: Hardback
Publisher: John Wiley and Sons Ltd, New York, United States
Imprint: John Wiley & Sons Inc
Published: 2nd Oct 1985
Dimensions: w 150mm h 230mm
ISBN-10: 0471811904
ISBN-13: 9780471811909
Barcode No: 9780471811909
Synopsis
This book is about - not what a marvel the computer is (although it is), nor how it works or why it works (although you will inevitably learn some of that), and not how to buy a computer (although this book includes substantial help and guidance in that regard) - but how to use a computer to help you to greater success in all areas of your practice. It is not a technical book, and where it is necessary to explain technical concepts all jargon is carefully explained in everyday language. Moreover, there is a glossary of terms as a final chapter, to which you can refer if necessary. You are not studying computers per se in reading this book but only what you can do to help yourself to greater success by using a computer.

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