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Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: Irwin Professional Publishing
Published: 31st May 2001
Dimensions: w 211mm h 257mm d 33mm
Weight: 1570g
ISBN-10: 0256133603
ISBN-13: 9780256133608
Barcode No: 9780256133608
The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology, research, and illustrative examples.

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