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Cracking the European Markets

By (author) Timothy Harper
Format: Hardback
Publisher: John Wiley and Sons Ltd, New York, United States
Imprint: John Wiley & Sons Inc
Published: 21st May 1992
Dimensions: w 153mm h 278mm d 25mm
Weight: 595g
ISBN-10: 0471547697
ISBN-13: 9780471547693
Barcode No: 9780471547693
Written in an anecdotal, easy-to-read style by a journalist who has lived and worked on both sides of the Atlantic. Offers complete guidance on what to do and what not to do when conducting business in Europe. Coverage includes how to find the right contacts; cultural differences; deal making; social sensibilities; negotiating styles and much more. Contains numerous case studies and stories.

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