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Creating Customer Loyalty

Management Action Guides

Format: Paperback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 1st Nov 1993
Dimensions: w 170mm h 215mm
Weight: 164g
ISBN-10: 0749411392
ISBN-13: 9780749411398
Barcode No: 9780749411398
Aims to help managers develop their expertise in managing products and customers by addressing such questions as: what is the product or service?; how variable are the customers?; what do customers want?; how does the company create a niche market?; and how does the company predict change?

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