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Customer and Brand Manager Perspectives on Brand Relationships

A Conceptual Framework

Genres: Market research
Format: Paperback
Publisher: University of Birmingham, Edgbaston, United Kingdom
Published: 15th Dec 2004
Dimensions: w 4mm h 295mm
ISBN-10: 0704424959
ISBN-13: 9780704424951
Barcode No: 9780704424951

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