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Customer Love

Attracting and Keeping Customers for Life

By (author) Chip Bell
Format: Hardback
Publisher: Berrett-Koehler, San Francisco, United States
Published: 1st Aug 2000
Dimensions: w 155mm h 235mm
ISBN-10: 1576751090
ISBN-13: 9781576751091
Barcode No: 9781576751091
Synopsis
This work provides the philosophy and practical guidance to enable organizations to elicit customer loyalty. Topics covered include the techniques and strategies to promote a sustainable culture that nurtures the customer, and examples of organizations famed for "customer love".

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