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Design for Effective Selling Space

By (author) Joseph Weishar
Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Apr 1992
Dimensions: w 218mm h 280mm
Weight: 5100g
ISBN-10: 007069110X
ISBN-13: 9780070691100
Barcode No: 9780070691100
This book describes both "seen" and "unseen" cues and how retailers can fashion their floor space to capitalize on these cues. Included are detailed discussions and examples of: customer expectations and how they are formed; psychological factors; quality and image style; store imagery; shopping patterns and design factors; traffic flow; adaptability, capacity and in-store factors; presentation display; and workshops for in-store personnel. Each chapter includes photographic examples, charts, checklists, and illustrations on retail design and how to improve it.

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