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Desktop Video Studio Bible

How to Start and Run Your Own Project Studio. Digital Video and Audio

By (author) George Avgerakis
Format: Paperback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Nov 2002
Dimensions: w 189mm h 235mm d 29mm
Weight: 700g
ISBN-10: 0071406123
ISBN-13: 9780071406123
Barcode No: 9780071406123
Synopsis
A detailed roadmap to setting up and operating your own desktop video studio, covering both the powerful new tools and radical new business models created by digital technology.

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Excerpts from review by Steve Vandergriff <p>...The book begins with a history of e-Media and concludes with a chapter on crew management and collections. Along the way there are chapters that cover getting your first job, starting your own business, finding and retaining clients, bidding on work and managing legal issues. <p>The book reads like a historical account of the author's life in the media production business - something that can be a good thing. Let's face it, we all need mentors who have paid the price and are willing to share their experiences to steer us around the same pitfalls that once devoured them. Each chapter is written in meticulous detail, sometimes to a fault, recounting the author's lucky breaks, smooth moves, and yes, even his failures. I for one appreciate the simple, honest approach taken in the "Desktop Video Studio Bible"; I like the fact that Mr. Avgerakis is willing to mix in some painful memories and miscalculations along with his successes and noteworthy achievements. Overall I'd have to say that the book has great balance in this regard. <p>From a practical business sense, there is a wealth of information in this book; since creative media delivery so often involves unforeseen intangibles, a project can quickly turn from black to red. This book invests a great deal of print real estate in teaching the reader how to outwit the client by exercising business savvy and financial acumen. This is generally helpful information, since most of us are creative types who like to spend our time producing, rather than counting beans and reviewing contract terms and conditions. <p>Indeed the book gobbles up a lot of ground, providing lengthy opinions on how to builda demo reel, how to dress for interviews and presentations, what to say, what not to say, and so on. While it's true that much of this is common sense, I've learned that common sense can be a rare commodity at times...