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Developing New Products and Repositioning Mature Brands

A Risk-reduction System. Ronald Series on Marketing Management

By (author) Eugene J. Cafarelli
Format: Hardback
Publisher: John Wiley and Sons Ltd, New York, United States
Imprint: John Wiley & Sons Inc
Published: 31st Dec 1980
Dimensions: w 160mm h 240mm
ISBN-10: 0471046345
ISBN-13: 9780471046349
Barcode No: 9780471046349
ISSN: 0275-875X

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