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Digital Marketing

The Future of Marketing on CD-Rom, Kiosks, the Internet and Interactive TV

By (author) Tim Clarke
Format: Hardback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 1st Dec 2000
Dimensions: w 153mm h 234mm
ISBN-10: 0749420278
ISBN-13: 9780749420277
Barcode No: 9780749420277
This work offers a general overview of the marketing issues raised by the development of interactivity and the impact it will have on the relationship between seller and customer. It looks at the rate of change in the information revolution and wider issues for business.

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