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Do Your Own Market Research

Format: Hardback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 25th Nov 1987
Dimensions: w 140mm h 220mm
Weight: 500g
ISBN-10: 1850913242
ISBN-13: 9781850913245
Barcode No: 9781850913245
A practical guide to all the latest skills and techniques required to carry out effective market research. Aimed at mangers and owners of small businesses, public sector managers and anyone undertaking market research for the first time. Second revised edition.

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