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Does it Pay to Advertise?

By (author) John Philip Jones
Genres: Advertising
Format: Hardback
Publisher: John Wiley & Sons Inc, New York, United States
Imprint: Jossey-Bass Inc.,U.S.
Published: 1st Feb 1989
Dimensions: w 171mm h 243mm
Weight: 773g
ISBN-10: 0669158976
ISBN-13: 9780669158977
Barcode No: 9780669158977
What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.

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