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Don't Take Our Word for It!

By (author) Godfrey Harris
Format: Paperback
Publisher: Management Books 2000 Ltd, Cirencester, United Kingdom
Published: 20th Apr 1999
Dimensions: w 150mm h 150mm d 20mm
Weight: 500g
ISBN-10: 1852523050
ISBN-13: 9781852523053
Barcode No: 9781852523053
This text summarises ten years of research by the author on word-of-mouth advertising. There are three sections: part one discusses the concept and reality of this form of advertising; part two is a compendium of programmes for different industry sectors; and part three looks at technique.

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