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Downing Sales

By (author) George D Downing
Format: Hardback
Publisher: John Wiley and Sons Ltd, New York, United States
Imprint: John Wiley & Sons Inc
Published: 31st Dec 1984
Weight: 1219g
ISBN-10: 0471841579
ISBN-13: 9780471841579
Barcode No: 9780471841579
Synopsis
A basic text for students of sales management at the junior and senior levels. Examines the roles of the manager utilizing thirteen case studies. A step-by-step process shows how the manager and the sales representative design a sales strategy. Includes material on competitive rivalry and the exploration of float customers.'' Instructor's Manual available.

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