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Driving Corporate Culture for Business Success

How to Develop and Sustain Winning Organizational Behaviours That Support Strategic Goals

By (author) James O. Creelman
Format: Paperback
Publisher: Business Intelligence, London, United Kingdom
Published: 30th Aug 1999
Dimensions: h 300mm
ISBN-10: 1898085463
ISBN-13: 9781898085461
Barcode No: 9781898085461

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Kirkus UK
A best-practice template for building an adaptive, dynamic corporate culture to support your organization's business goals. There are eleven case studies of organizations that have successfully transformed their corporate culture, including Continental Airlines, Superdrug, Hyundai Car and KFC, as well as a practical toolbox of techniques and frameworks for culture change and implementation. The authors also discuss the unique cultural challenges offered by mergers and acquisitions and present critical evidence of how culture change affects financial performance. (Kirkus UK)