The 1990's will be remembered as the decade when large scale growth in telecommunications began. This has enabled all businesses to communicate with a global audience at low cost, and opened up new markets and trading opportunities based on a global technological framework. Ecommerce is here to stay, the global infrastructure is now in place, its' use continues to grow exponentially and the whole process seems unstoppable. With all businesses facing increasing competition a diverse customer base is becoming ever more important. The internet provides many challenges and potential business advantages.