This is an introduction to entrepreneurship in Ireland. It begins by studying entrepreneurs and the strategies they pursue, and examines the motives for starting a business. It goes on to describe the type of person who is likely to be a success, illustrating this with profiles of a number of Irish entrepreneurs. Areas discussed include: competitive strategy options for the entrepreneur; the steps involved in preparing a business plan and a sample business plan; the many pitfalls that entrepreneurs experience during the process; the importance of finance, marketing and networking; the implications of technology and the changing market environment on small businesses; and the factors that have led to a high level of new business start-ups. It also focuses on the Internet as a competitive tool for new businesses, and provides information on the incentives and support agencies for new businesses.