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Entrepreneurial Management

McGraw-Hill Executive MBA Series

By (author) Robert J. Calvin
Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Mar 2002
Dimensions: w 162mm h 231mm d 30mm
Weight: 615g
ISBN-10: 0071382003
ISBN-13: 9780071382007
Barcode No: 9780071382007
Successful entrepreneur and author Robert J. Calvin uses his own knowledge and experience - plus in-depth examinations of real-world start-up successes and failures - to detail the human, technical, and financial issues that confront every new business. From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, "Entrepreneurial Management" helps budding entrepreneurs master the planning and growth issues required to make any new business a success.

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